Wondering what a great tradesman website actually looks like? Rather than talking theory, we're showcasing real websites we've built for UK tradesmen, builders, roofers, carpenters, and construction companies who are using their sites to generate genuine leads and grow their businesses. These aren't stock templates or generic mockups; they're working websites for real trades serving real customers across Wales and beyond.
Each example below demonstrates the principles that make trade websites effective: clear service communication, trust-building elements, mobile-first design, and strong calls to action. Whether you're a sole trader looking for your first website or an established construction company ready to upgrade, these examples show what's possible at various price points.
JRD Construction: Builder Website That Dominates Local Search
JRD Construction & Property Services operates from Bridgend, serving homeowners across South Wales with house extensions, garage conversions, loft conversions, and new builds. Their website demonstrates how a local builder can compete effectively against larger construction companies through strategic design and SEO.
What makes this builder website effective? The homepage immediately establishes credibility with their 5.0 Google rating prominently displayed alongside their 10-year guarantee. Visitors see real project photos, not stock images, showing actual work completed in Bridgend and surrounding areas. The service pages are optimised for specific searches like 'house extensions Bridgend' and 'garage conversions South Wales', helping JRD appear when local homeowners search for exactly what they offer.
The contact integration is seamless: click-to-call on mobile, prominent contact forms, and clear service area information ensure potential customers can reach them instantly. The result? JRD Construction consistently appears in local search results and receives qualified enquiries from homeowners actively planning building projects.
View the full JRD Construction case study to see how we built their lead-generating website: /portfolio/jrd-construction
Wales Roofing Solutions: Commercial Roofing Contractor Website
Wales Roofing Solutions demonstrates how commercial roofing contractors can present their services to a professional audience. Based in Neath, they serve commercial, industrial, and domestic clients across Wales with flat roofing, pitched roofing, cladding, and maintenance services. Their website needed to appeal to both facilities managers at large organisations and homeowners needing residential roof repairs.
The website design reflects the scale and professionalism of their operations. High-quality imagery showcases completed commercial projects, warehouse roofing, industrial cladding, school renovations, establishing credibility for larger contracts. The services section clearly separates commercial and domestic offerings, ensuring visitors find relevant information quickly whether they're managing a factory roof replacement or need a home roof repair.
Key trust elements include their accreditations and certifications, displayed prominently for commercial clients who require verified contractors. The site loads fast on mobile devices, essential when site managers are checking contractor credentials on-site. Geographic targeting focuses on Welsh commercial centres while capturing domestic searches across their service areas.
See the complete Wales Roofing Solutions project: /portfolio/wales-roofing-solutions
Smokin' Joints Carpentry: Portfolio-Focused Joinery Website
For bespoke carpenters and joiners, the work speaks louder than words. Smokin' Joints Carpentry's website puts their craftsmanship front and centre, showcasing fitted furniture, custom kitchens, wardrobes, and timber structures through extensive photo galleries. This approach works perfectly for trades where visual quality directly influences buying decisions.
The website design prioritises mobile users, 78% of their traffic comes from smartphones, typically homeowners researching during commutes or lunch breaks. Every gallery image loads quickly without sacrificing quality. The quote request form achieves a 41% completion rate on mobile, demonstrating how proper mobile optimisation directly impacts lead generation.
Customer testimonials appear throughout the site, not just on a dedicated reviews page. This approach ensures social proof accompanies every service description and project gallery. For a craft-based trade like bespoke carpentry, combining visual portfolio evidence with genuine customer feedback creates powerful trust signals that convert browsers into enquiries.
Explore the Smokin' Joints Carpentry website build: /portfolio/smokin-joints-carpentry
Alpha Building Group: Multi-Service Construction Company Website
Alpha Building Group presents a different challenge: a 40-person construction company offering comprehensive services to businesses, local authorities, and health boards. Their website needed to position them as a 'one-stop shop' for commercial construction while showcasing impressive credentials including ISO 14001/9001 certification, Constructionline Gold, and SafeContractor approval.
The website architecture separates their diverse services, new builds, refurbishments, extensions, maintenance, facilities management, into clear categories that help commercial clients find relevant information. Case studies demonstrate successful projects for recognisable clients, building confidence among procurement managers evaluating contractors. The accreditation logos appear prominently, essential for public sector work where compliance verification is mandatory.
Unlike consumer-focused trade sites, Alpha Building Group's website supports a longer sales cycle typical of commercial construction. Detailed service descriptions, downloadable information, and multiple contact pathways accommodate the research-heavy procurement process used by businesses and public sector organisations.
View the Alpha Building Group case study: /portfolio/alpha-building-group
What These Trade Websites Have in Common
Despite serving different trades and audiences, these successful websites share common characteristics that drive results:
Real photography over stock images: Every website uses genuine project photos and team images. Customers researching tradesmen want to see actual work, not generic stock photos that could represent any company. Authentic imagery builds trust and differentiates these businesses from competitors using templates with interchangeable visuals.
Mobile-first design: Trade website visitors frequently browse on mobile devices, checking credentials on-site, researching during breaks, or comparing options while commuting. These websites load fast on any device, with click-to-call buttons, easy navigation, and forms that work smoothly on touchscreens.
Local SEO optimisation: Each website targets geographic search terms relevant to their service areas. From 'builders Bridgend' to 'commercial roofing Neath', location-specific pages and content help these businesses appear when local customers search for their services.
Clear contact pathways: Phone numbers appear in headers, contact forms are simple and accessible, and calls-to-action appear throughout each site. Making contact easy converts more visitors into enquiries.
Trust signals throughout: Google ratings, customer testimonials, accreditations, guarantees, and real project evidence appear strategically across these websites, not hidden on single pages but integrated wherever potential customers need reassurance.
How Much Do Websites Like These Cost?
These professional trade websites represent different investment levels depending on business size, feature requirements, and content needs. Startup tradesmen can launch with professional websites from £135 with our Startup Package. Established trades typically invest £675-£1,350 for comprehensive sites with multiple service pages, galleries, and full local SEO setup. Larger construction companies with extensive service offerings may invest £2,000-£4,000+ for complex sites with detailed case studies and commercial-focused features.
The return on investment makes these costs worthwhile. Each website showcased generates genuine leads, phone calls, quote requests, and form submissions from customers actively seeking trade services. Compare this to ongoing platform fees from Checkatrade or Mybuilder, and a professional website that you own and control becomes an increasingly valuable business asset over time.
Get a Website Like These for Your Trade Business
Whether you're a sole trader needing your first website or an established construction company ready to upgrade your online presence, we can build a site that generates real results for your trade business. Our packages are specifically designed for UK tradesmen, with transparent pricing, genuine examples, and ongoing support.
Use our free website cost calculator to get an instant estimate based on your specific requirements, or contact us directly at 07916 214843 or info@webdevwales.com for a no-obligation consultation. We've helped builders, roofers, plumbers, electricians, carpenters, and construction companies across Wales and the UK establish online presences that convert visitors into customers, and we'd be happy to discuss how we can do the same for your business.
Serving tradesmen across South Wales including Swansea, Cardiff, Bridgend, Neath, and Port Talbot. For Swansea-based tradesmen, visit our dedicated Swansea web design page at /locations/swansea/web-design-development for local pricing and examples. We're based just 20 minutes from Swansea city centre and available for face-to-face consultations.
Need Help Implementing These Strategies?
If you're a Welsh business looking to improve your online presence, we're here to help. Contact WebDev Wales for expert guidance tailored to your specific needs and local market.
