Why we use Next.js for business websites in Wales.
How Next.js delivers the speed and SEO that small business websites need.
At WebDev Wales, we've chosen Next.js as our primary framework for building business websites, and the results speak for themselves. Next.js provides Welsh businesses with significant advantages in performance, SEO, and user experience that directly translate to better search rankings and increased customer engagement. This React-based framework offers server-side rendering, automatic code splitting, and built-in performance optimisations that ensure Welsh business websites load faster and rank higher in Google searches.
Server-side rendering for better SEO
Server-side rendering means your Welsh business website content is fully rendered before reaching the user's browser, improving both SEO visibility and initial page load times. This is crucial for Welsh businesses competing in local search results where page speed directly impacts Google rankings.
Faster loading with automatic code splitting
Automatic code splitting ensures that users only download the JavaScript they need for each page, reducing load times and improving user experience across all devices.
SEO built in
Next.js provides excellent SEO capabilities out of the box, including automatic sitemap generation, meta tag management, and structured data support that helps Welsh businesses appear in rich search results. The framework's image optimisation features automatically resize and compress images for different screen sizes, crucial for mobile users who represent over 60% of Welsh business website visitors.
Static site generation capabilities allow certain pages to be pre-built and served instantly, providing lightning-fast loading speeds that improve user experience and search rankings.
Flexible functionality for growing businesses
For Welsh businesses requiring e-commerce functionality, Next.js integrates seamlessly with payment processors, inventory management systems, and analytics platforms. The framework's TypeScript support ensures code reliability and reduces development time, allowing us to deliver Welsh business websites faster and with fewer bugs.
Next.js also provides excellent developer experience with hot reloading, built-in CSS support, and comprehensive error reporting, enabling us to build and maintain Welsh business websites more efficiently. The framework's API routes feature allows us to create custom backend functionality without separate servers, perfect for Welsh businesses needing contact forms, calculator tools, or simple database operations.
Measuring and improving results
Performance monitoring and analytics integration help us track how Welsh business websites perform and optimise them for better conversion rates and user engagement.
Rather have this handled?
Everything in this guide is what we do all day for Welsh businesses: custom-coded sites, local SEO and a listing that stays busy.
Frequently asked questions.
Next.js is a React-based framework with server-side rendering, automatic code splitting and built-in performance optimisations. We use it because those features translate directly into faster loading, better search rankings and increased customer engagement for Welsh businesses.
Content is fully rendered on the server before it reaches the browser, which improves SEO visibility and initial load times. It also generates sitemaps automatically, manages meta tags and supports structured data for rich search results.
Yes. Next.js integrates seamlessly with payment processors, inventory management systems and analytics platforms, and its API routes support custom functionality such as contact forms and calculator tools without separate servers.
WebDev Wales
WebDev Wales · 20 October 2024
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Rather have it handled for you.
Reading about local SEO is free. So is the quote for having every bit of it done properly, every month.