Brand Identity & Design in Cardiff

Cardiff is a city of contrasts, ancient Cardiff Castle alongside the modern Senedd building, traditional arcades next to the Central Square development, independent Canton boutiques competing with major retail chains. In this visually rich environment, your brand identity determines whether customers notice you or walk right past.

With nearly 389,000 residents and growing, Cardiff's market is large enough to support ambitious businesses but competitive enough that generic branding gets lost. Whether you're a fintech startup at Tramshed Tech, a restaurant in Cardiff Bay, or a professional services firm on Greyfriars Road, a distinctive brand identity sets you apart from the hundreds of competitors in your space.

Our brand identity packages start from £300 and include logo design, colour palette, typography selection, and brand guidelines. We create brands that look professional, feel authentic to Cardiff, and work across every medium, from your shop signage in the Morgan Quarter to your social media profiles.

Cardiff's economy is dominated by financial services (20% of the workforce) and professional services. In these sectors, brand perception directly equals trust. A polished, consistent brand identity signals competence, reliability, and professionalism before a single word is exchanged. Your logo on a business card at a Cardiff Business Club networking event makes an instant impression.

The city's vibrant independent business scene, from the shops in the Castle Arcade to the cafes of Pontcanna, shows that strong brands thrive in Cardiff. The businesses that succeed aren't just good at what they do; they look the part. Customers in Cardiff's young, design-aware population (median age 34.4) judge brands quickly and harshly.

Online, your brand identity affects every digital touchpoint: your website, your Google Business Profile, your social media, your email signatures, your invoice templates. Inconsistent branding across these channels confuses customers and undermines credibility. A professional brand identity from the start prevents costly rebranding later.

In Cardiff specifically, award-winning agencies like Hoffi and Limegreentangerine charge premium rates for brand identity work. We deliver the same quality of strategic branding at accessible prices, making professional brand identity achievable for Cardiff startups, sole traders, and small businesses.

Brand Discovery: We start by understanding your Cardiff business, your values, your target audience, your competitors, and your aspirations. We research how you fit into Cardiff's marketplace and identify what makes you genuinely different.

Concept Development: We create 3 distinct logo concepts based on our research, each exploring a different visual direction for your Cardiff brand. You see the creative thinking behind each option, not just the final artwork.

Refinement: You choose your preferred direction and we refine it with your feedback. We adjust colours, proportions, typography, and details until your logo perfectly represents your Cardiff business.

Brand Guidelines: We deliver a comprehensive brand guide covering logo usage, colour values (CMYK, RGB, and hex codes), typography specifications, spacing rules, and examples of correct and incorrect usage. This ensures consistency across everything your Cardiff business produces.

File Delivery: You receive your logo in every format needed, vector (SVG, AI, EPS) for print and signage, PNG with transparent background for digital use, favicon for your website, and social media optimised versions for Facebook, Instagram, LinkedIn, and Twitter.

Logo Design (from £300): A unique, versatile logo that works at every size, from a Cardiff bus advertisement to a mobile app icon. Includes 3 concepts, revisions, and all file formats.

Full Brand Identity (from £495): Logo plus complete visual identity system including colour palette, typography selection, brand guidelines document, and branded templates for business cards, letterheads, and social media.

Brand Refresh: Already have a logo that needs modernising? We update your existing Cardiff brand identity to feel contemporary while retaining the recognition you've built. Ideal for established Cardiff businesses that look dated online.

Brand Strategy: For Cardiff businesses that need more than just a logo, we develop brand positioning, messaging frameworks, tone of voice guidelines, and competitive differentiation strategies. We help you articulate what makes your Cardiff business unique.

Tech and startups: Cardiff's Tramshed Tech community and the wider tech ecosystem need brands that convey innovation, reliability, and scalability. We create modern, clean brand identities that appeal to investors, clients, and talent.

Food and hospitality: Cardiff Bay restaurants, city centre cafes, and independent food businesses need appetising brands that stand out on Deliveroo, Instagram, and street signage. We create food brands that make people hungry.

Professional services: Accountants, solicitors, and consultants in Cardiff's financial quarter need brands that communicate expertise and trustworthiness. We create sophisticated, confident identities appropriate for your sector.

Health and wellness: Cardiff's growing health sector, gyms, clinics, therapists, spas, needs brands that convey care, expertise, and wellbeing. We design calming, professional identities that put patients and clients at ease.

Construction and trades: Cardiff builders, electricians, and property developers need strong, memorable brands that work on vans, hard hats, and signboards as well as business cards and websites.