Silicon Road
Electronics trade-in and repair website for Silicon Road, a family-run tech business in Aberkenfig, Bridgend. Founded by Callum Hawker, they buy used phones, laptops, tablets, and games consoles in any condition for instant bank transfer payment, offer same-day device repairs with warranty, and provide GDPR-compliant bulk IT asset disposal for businesses and public sector organisations across South Wales.
The Challenge
Build a conversion-focused website that drives tech trade-in quotes, communicates instant payment and any-condition acceptance, establishes credibility for the business trade-in service with GDPR compliance messaging, and captures local search traffic across the Bridgend area.
Our Solution
Developed a modern, trust-building website with a 7-step trade-in quote wizard, dedicated business/bulk trade-in page with GDPR compliance and data destruction certificates, same-day repair service page with warranty information, 5 location-specific landing pages targeting Bridgend, Porthcawl, Port Talbot, Maesteg, and Pencoed, WhatsApp contact integration, and comprehensive local SEO with geo-targeted schema markup.
Results Achieved
Key Features
Technologies Used
Project Details
Silicon Road
Tech Trade-In & Electronics Repair
Aberkenfig, Bridgend
“The trade-in quote wizard has transformed how we get devices through the door. Customers come in already knowing their quote, which speeds everything up. The location pages bring in people from across Bridgend who did not know we existed.”
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